65+ years of nurturing Jodhpur’s love for literature with a never-ending journey of inspiring readers, celebrating creativity & connecting worlds through books





Our Mission
To create a world where the joy of reading transcends generations and borders. At Sarvodaya Bookstall, we celebrate the timeless power of literature, fostering a vibrant community of dreamers, thinkers, and creators — one book, one story, and one inspired soul at a time.
For over 65 years, Sarvodaya Bookstall has been a testament to the enduring power of literature, founded on the dedication and hard work of three generations. Our journey began in 1960, initiated by the visionary couple, Late Om Prakash Ji and Savitri Dev Ji, who started with the humble dream of sharing knowledge through newspapers and magazines. Their small stall was not just a business; it was a sanctuary for curious minds and seekers of information in Jodhpur.
The pivotal point in our narrative came with the arrival of the second generation, Lalit Jalani. Driven by a burning desire sparked by Charles Berlitz’s renowned book, “The Bermuda Triangle,” Lalit Ji redefined our mission. He envisioned a community united by the love for reading, where every genre of literature could thrive and be easily accessible. With a steadfast resolve, he became a torchbearer of reader reform, bringing together bibliophiles, publishers, vendors, and educational institutions in a harmonious collaboration that aimed to elevate the literary landscape of Jodhpur.
As we carved our place in the heart of the city, Sarvodaya Bookstall transformed into a cultural hub, attracting countless celebrities and literary enthusiasts to our three dynamic showrooms. Our entrepreneurial spirit knew no bounds; we even hosted a memorable music launch event for the film “Ajnabee” in 2001, an experience still cherished by locals. This fusion of literature and music became a defining feature of our identity, allowing us to curate an eclectic collection that celebrates creativity in all its forms.
In 2015, the third generation embraced the digital era, further enriching our narrative. We launched an online platform, ensuring that the love for reading transcended physical boundaries, offering readers global delivery and convenience at their fingertips. Our commitment to accessibility reflects our belief that books are soul food—nourishing minds, inspiring thoughts, and enriching lives. We firmly stand by the notion that investing in books is not merely a purchase; it is an essential act of enriching the soul and expanding horizons.
At Sarvodaya Bookstall, we are more than just a bookstore; we are a thriving community of storytellers and dreamers. Join us as we continue to nurture the spirit of reading, foster creativity, and inspire generations to come. Together, let’s embark on a journey through the pages of imagination, one book at a time.
Our Story
What client says
